We believe that understanding user motivations and how interactivity enhances these is the key to a succesful product strategy. It's this intersection of game theory, user understanding and technolog that defines us.
We are not an agency. We work only with clients where we share objectives, never upselling services and being first in line to highlight challenges. Fail fast and with a smile, move quickly onto bigger and better opportunities.
Ediedo acts as a boutique advisory to a number of exceptional clients across sports and media, developing new products and solutions to meet an ever changing future.
The two founders both have over 40 years experience across the video game, sports, advertising and technology sectors. This experience spans multi-national PLC's to successful start-up's. The principles of sharp consumer focus, rapid and agile delivery and the an ability to challenge the status quo have been constants over these years.
Identify market opportunities
Develop plans for long term value growth through digital products
Challenge the accepted norm
Develop product ideas into viable business opportunities
Champion interactivity and develop meaningful realationships with customers
Harness internal creativity
Create modern integrated digital publishing structures
Remote working
Project communication