Chelsea FC

Ediedo was engaged by one of the worlds leading sports organisations to develop their digital strategy, work with strategic technology partners and consider potential investment opportunities.

The beautiful game will always be the star attraction but clubs are now globally recognised as leaders in many areas including health, nutrition and sports science.

Building upon this, Ediedo helped conceive consumer product businesses based around this expertise, ultimately realised through the bringing several new products to market through Chelsea DIgital Ventures.

Heed

HEED is a new consumer platform that is transforming the sports and entertainment experience.  Using Internet of Things analytics and artificial intelligence, HEED delivers real-time stories, unique insights and a new way to visualize and engage with live events.

Think of HEED as a robot that goes beyond what the human eye can see, allowing you to interact with the emotional, physical and behavioral aspects of your favorite talent and teams to create your own moments.

HEED. Pulls. You. In.™

Heed was co-founded by AGT International and Endeavor.

TOWARDS MARS

Games with Character: Towards Mars are a leading Moscow based developer of mobile games. They have developed a portfolio of original IP and sports game centered around recognisable and wonderfully conceived  characters. They have an expert understanding of mobile  game mechanics and in collaboration with Chelsea FC produced the world's first mobile AR game launched at the UK-China Innovators Forum in Shanghai.

Past Clients

We have worked with many leading organisations over the years

Inspired Gaming

Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and server-based gaming systems with associated terminals and digital content to regulated betting and gaming operators around the world.  Inspired currently operates more than 25,000 digital gaming terminals and supplies its Virtual Sports products in more than 30,000 venues and on over 100 websites in 30 countries

Ediedo advised the Special Applications Group helping form its consumer product strategy. The team are working on a number of new formats across the boundaries of sports betting and consumer entertainment.